Winter by the River: London’s Festive Wonderland — and the Perfect Thames Day Out

When winter arrives in London, the city’s riverside transforms into a scene straight out of a Christmas card — and nowhere captures that festive spirit better than Winter by the River at London Bridge City.

From 13 November 2025, the stretch between London Bridge and Tower Bridge fills with twinkling lights, cosy wooden chalets, and the smell of mulled wine drifting along the Thames.

It’s the ideal place to start your winter day — and the perfect prelude to a Thames River sightseeing cruise just a few steps away.

Begin Your Day at Winter by the River

The market opens in the late morning, making it a lovely spot for a relaxed stroll before your cruise.

Take your time to:

• Browse artisan stalls for handmade Christmas gifts
• Enjoy street food and festive drinks with river views
• Take photos of Tower Bridge and the City skyline in the soft winter light

As lunchtime approaches, the area starts to buzz with visitors, and the scent of hot chocolate and cinnamon fills the air — a true London winter experience.

Then See London from the Water

After soaking up the festive atmosphere, walk just a few minutes to Tower Birdge Pier and hop aboard your Thames sightseeing cruise.

Our cruises offer a relaxing way to see London’s landmarks as the afternoon light fades into sunset. From Tower Bridge (Butler’s Wharf) Pier you can either cruise to Westminster or to Greenwich.

It’s a calm, crowd-free way to admire the city — whether you’re visiting London or rediscovering it from a new perspective.

🌟 Plan Your Perfect Winter Day in London

Suggested itineraries:

1. 11 AM – 1 PM: Explore Winter by the River and enjoy festive treats.
2. 1 PM – 3 PM: Lunch by the river and a short walk to Tower Pier.
3. 3 PM – 5 PM: Experience a Thames sightseeing cruise as the sun sets over London.

or

1. Morning – start with one of our cruises, either from Greenwich or from Westminster to Tower Bridge.
2. Early Afternoon – Discover Winter by the River.

You’ll see the best of both worlds — the warmth and charm of the riverside market, followed by a peaceful journey through London’s heart on the water.

❤️ London Shines by Day (and Glows at Dusk)

You don’t need to wait for nightfall to experience London’s magic. In winter, the city’s daylight has a golden glow — and the reflections on the Thames make every view unforgettable.

So this year, plan your perfect winter day out.