Looking for the best Black Friday offers in London? Take advantage of our Black Friday Thames River Sightseeing Cruise Sale and save 40% when you book selected sightseeing cruises online with promo code BLACK40. See the city’s most iconic landmarks—including the London Eye, Tower Bridge, The Shard, Houses of Parliament, and more—from the water at an unbeatable price.
Offer at a glance
- Discount: 40% off selected sightseeing cruises
- Promo code: BLACK40 (enter at checkout)
- Book by: 1 December 2025
- Travel valid until: 31 March 2026
- How to book: Online only — promo code must be entered at checkout
- Exclusions: Not valid for ticket-office purchases, groups of 15+, attraction tickets, New Year’s Eve cruise, or in combination with other offers.
Why book a Thames river cruise this Black Friday?
- Big savings on the best sightseeing route in London — The Thames gives you front-row views of the city’s top attractions without the crowds on the pavement.
- Flexible travel dates — With travel valid through 31 March 2026, you can pick the date that suits you and still secure the lowest price of the year.
- Perfect for gifts and plans — Snap up discounted tickets now for family days out, romantic evenings, or visitor itineraries.
- Easy online booking — Enter BLACK40 at checkout to lock in 40% off — no ticket office queues.
What you’ll see on a Thames sightseeing cruise
On a typical Thames sightseeing cruise you’ll glide past:
- London Eye (South Bank)
- Houses of Parliament & Big Ben
- Westminster Bridge
- Paul’s Cathedral (view from the river)
- The Shard
- Tower Bridge & Tower of London
- Greenwich (on hop-on/hop-off services)
Cruises range from short 40-minute sightseeing loops to longer hop-on/hop-off routes between Westminster and Greenwich — all ideal for photographers and first-time visitors.
How to claim the Black Friday offer
- Visit the online booking page for the selected Thames River Sightseeing cruise.
- Choose your date and passenger numbers (adult/child).
- At checkout, enter promo code BLACK40.
- Confirm — your 40% discount will be applied (online bookings only).
Note: This offer applies to adult and child fares only and cannot be used with other discounts (including the Family Pass) or for groups of 15+.
Ready to book?
Secure the lowest price of the year and enjoy London’s landmarks from the best seat in the city — the River Thames.
Book online now and use promo code: BLACK40 — offer ends 1 December 2025.
Book by 1 December 2025 to redeem the offer.
No — the offer is valid online only. Tickets purchased at the ticket office are excluded.
No — New Year’s Eve and other special event cruises are excluded.
Yes — the 40% discount applies to adult and child fares.
No — the code cannot be used with other discounts, including the Family Pass.
